Objectives of the Assignment:
Sicily is the largest island in the Mediterranean Sea and has a rich and unique culture, highly attractive in terms of tourism potential, whose value has been assessed within this contract. In fact, PANGEA carried out a Marketing Performance Research related to assess the current and potential tourism development of Sicily, particularly focusing on the development of specific geo-tourism clusters as well as on the protection of the historical land- and cityscapes, by defining specific guidelines.
- Data collection, including field research and interviews with stakeholders, tourism operators and actual tourists; Thematic in-depth analysis, Context analysis including SWOT analysis;
- Analysis of local and international stakeholders, analysis of companies operating in the tourism sector;
- Geo-referencing of attractors and structures, development of attractiveness and competitiveness indicators for each tourist district;
- Drafting of Suggestions for a regional tourism policy and for project actions.
MATE S.C. (sole consultant)